Guess what, it’s Diamond Jim Doyle and those wacky funmeisters over at the Department of Tourism, your new tourism slogan is (and you’re going to think I’m kidding, but I’m not):

‘‘Because of the passionate nature of the state’s people to create fun, express themselves in original ways and feel more comfortable doing it here than anywhere else, in Wisconsin originality rules.’’

This is why you never design a slogan by committee. And you thought the last slogan, “Wisconsin: Life’s So Good” was bad. OK, here’s what it will look like:

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